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About This Podcast

What happens when a group of scrappy feminist journalists team up with a porn king?

New York City, 1973. Bob Guccione, founder of the men’s magazine Penthouse, is about to drop his latest project, and it’s not quite what anyone is expecting. Enter Viva, an erotic magazine for women published by a porn king but staffed  by – drumroll – a bunch of feminist writers and editors. Viva features groundbreaking full-frontal male nudes, writing by feminist icons like Betty Friedan, and profiles of literary legends like Maya Angelou. Its cover stars include Bianca Jagger and Shelley Duvall. Anna Wintour was even Viva’s fashion editor at one point. But what is originally conceived as a high-end, progressive, sexual utopia for women… doesn’t quite turn out that way.

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